Adelaide, Australia - The First Stop in World Cycling - Mutual Community Challenge Tour Jersey Launched

The Tour Down Under today unveiled the new look Mutual Community Challenge Tour jersey. The 2008 jersey design is ochre in colour, celebrating 10 years since the inaugural Tour Down Under in 1999.

Andrew McEvoy, Chief Executive, South Australian Tourism Commission said that the new look ochre Mutual Community Challenge Tour jersey would be popular with riders.

“Ochre is a colour that is strongly associated with Australia and unique to the Tour Down Under. The jersey is ochre in colour, ensuring beyond the Mutual Community Challenge Tour day that riders will always standout in their own peloton.

The 2007 Mutual Community Challenge Tour saw record participation, with 2696 amateur riders taking part. We expect this to only increase with the Tour Down Under’s recent achievement of UCI ProTour status.”

”The Mutual Community Challenge Tour is a must for all amateur cyclists, and the ride kicking off in Mannum against a backdrop of the River Murray will provide an exciting and challenging ride for all participants,” Mr. McEvoy said.

In an event first, participants will be able to collect (if they desire) their MutualCommunity Challenge Tour jersey and wristband prior to ride day on Monday 21 until Wednesday 23 January 2008 between 11.30 am and 6.30 pm each day in the Adelaide City Council Tour Village, Victoria Square.

Jerseys not collected on this day will be available at the chosen start locations.

“We are encouraging as many recreational riders who cycle as part of a group to form a team and work together over Stage 4, keeping track of each other along the way with a personalised team name printed onto the official Mutual Community Challenge Tour Jersey,” said Andrew McEvoy.

Teams must have a minimum of five riders, one being the nominated captain, and must register before 5:00pm Friday 23 November 2007.

Each team member will receive: A Official Mutual Community Challenge Tour jersey specially printed with their nominated team name on the back; Entry into the competition for exclusive viewing at Stage 6 as well as a Team Training Calendar by Olympic gold medallist Mike Turtur.

Entry is available online at www.tourdownunder.com.au or through the SA Visitor & Travel Centre: 18 King William St, Adelaide SA 5000Phone: 1300 655 276 (Australia) +61 8 8303 2220 (International) Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Tour Down Under Competition - Win Cycling's Ultimate Prize!

The Tour Down Under and Adventure Collective are offering you the once in a lifetime opportunity to be at the first ProTour race outside of Europe. You and friends will not only see every stage of the 2008 Tour Down Under, you will also be hosted by Adventure Collective throughout your stay.

You will also have entry to exclusive viewing areas and functions with your Club Tour membership, and be at the Legends’ Night Dinner where we will honour 5 time Tour de France winner, Miguel Indurain.

Entries close 5pm Friday 30th November 2007 and entry is open to Australian residents only. To enter go to: http://www.tourdownunder.com.au/2008/?q=comp07