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Bike Biz: London's bike boom continues |
Bike Biz: London's bike boom continues
The number of cyclists on the capital's major roads increased by a further
six per cent between March 2006 and March 2007. The number of cyclists
in London has soared by 83 per cent since 2000. PLUS: a new telly ad
campaign starts soon.
The new figures revealed today, came as Ken
Livingstone, the Mayor of London, launched a new TV advertising
campaign, 'You're better off by bike', to encourage even more Londoners
to take to their bikes this summer. There are now an estimated 480,000
cycle journeys every day across London, around 30,000 more than a year
ago.
The
Mayor of London and Transport for London have increased investment in
cycling by 50 per cent this year from £24 million in 2006/07 to £36
million in 2007/08. In 2000 investment in cycling stood at just £5.5
million.
500kms of the London Cycle Network Plus - a network
of signed routes for cyclists across the capital - has already been
completed and the full 900km network will be completed by the end of
2010. Transport for London has installed 10,000 cycling parking spaces
across the capital in the past two years.
While cycling numbers
have risen by 83 per cent, the number of cyclists killed or seriously
injured on London's roads has fallen by 28 per cent. Livingstone said:
"London
is experiencing a cycling renaissance. We can now justifiably call
ourselves a cycling city, a proposal that would have seemed ridiculous
just six years ago. Record investment in cycling through Transport for
London, an expanding network of cycle and bus lanes, and the confidence
given to cyclists through tackling congestion in central London, has
transformed levels of cycling in the capital.
"2007 is
another massive year for cycling with the Tour de France arriving in
the capital for the first time in July. I hope Le Tour will inspire
even more cycling and a new generation of people to take to two
wheels."*
Jenny Jones, the Mayor's green transport adviser,
said: "This is the year of the bike in London. Cyclists are going to
transform the look and feel of our city. More cyclists means less
congested roads and public transport. Investing in cycling means less
pollution and noise, but faster and cheaper transport. More cycling
means a healthier, more pleasant London for everyone."
London's
new bike-themed TV advertising campaign will be broadcast on commercial
TV stations within London for a month, starting on on May 4th. A poster
and newspaper advertising campaign began in April and will continue
throughout the summer.
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Last Updated ( Wednesday, 06 June 2007 )
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