On Tuesday the 5th of September, the BIA with the RCTA presented to the Productivity Commission Inquiry into the Economic structure of the Australian retail sector. The key elements of our presentation included;

• The Impact of the Low value Import Threshold
• Lost trade to Australian retailers
• Impact on jobs
• Impact on the Australian economy
• The cost of compliance to Australian standards and consumer protection laws
• Lack of information/data collection from the Australian government

Thank you to Nigel Letty (Bicycle Superstore) who also presented on the day to provide a stronger retail perspective. The final report and recommendations will be released in November.

Thank you to Specialized for their support in sponsoring the trade drinks at this year’s Ausbike expo. The function was well attended with almost 200 in attendance, highlighting the value and need for social opportunities within the bicycle industry.

During the drinks, the BIA presented an overview of the industry, highlighting the current activities of the BIA and the importance of the industry organisation in supporting the entire sector.

 

Public Awareness Campaign

The BIA, with support from members of the wholesale industry has committed to deliver a public awareness campaign regarding the purchasing of products requiring Australian Standards approval. The campaign will utilise helmets to identify that if you purchase from outside of Australia, the helmets will be;

• Illegal to use
• Void insurance and
• Cannot be used in any Cycling Australia bike race.

 The advertising campaign will feature single page magazine ads, online banner ads and event signage. All advertising will direct consumers to the website: www.bicyclesafe.com.au

 

Bicycle Import Data

July import figures have continued the alarming reduction in the number of children’s bikes being imported into Australia. For the reporting period of Jan to July, children’s imports are showing a 50% reduction when compared to the same period in 2010.

Full details of the import data will be provided to all CPF and BIA members.

Quantium Group Data

 “The BIA commissioned Quantium to provide data using its Market Blueprint capability on the growth of online sales from three areas - Australian ‘bricks and mortar’ stores, Australian online stores and foreign online stores.

Quantium is Australia’s leading independent customer analytics and strategy business, working with many of the country’s most respected businesses. Privately owned and headquartered in Sydney, the group offers analytics services to the financial services and retail industries across all aspects of the value chain. Quantium analyses data on customer and transaction behaviour which can be used to assess areas such as brand loyalty and customer lifetime value.

Market Blueprint® is Australia’s most comprehensive competitive intelligence, market and customer information source. It is a joint venture between a big four bank and Quantium incorporating the actual purchase behaviour of over 2 million customers, as well as their demographic profiles (geography, age, sex, income etc), weighted by census data to give the most holistic view of customer shopping behaviour, profiles and lifestyles available in Australia.

Market Blueprint® includes EFTPOS, credit and debit card spend, Paypal, BPAY and direct debit transactions. This translates to around one million transactions per day to provide insights into the shopping habits of all Australians and their purchases in store, online and even overseas.

The data and insights Quantium is able to provide can lead to substantial benefits to your business – there is no comparable data source in the market. Should such insights be of interest to you or if you would like to discuss any other opportunities for your business, please contact Julie Prolov at Quantium on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ”

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CPF will be hosting a bi-partisan dinner at Parliament House in Canberra on 21 September for MP’s and Senators with a concern in the areas of transport and sustainable cities.

We currently have 25 Federal members of parliament attending. This dinner will provide the CPF with the opportunity highlight the benefits of getting the community on bikes and the opportunities to achieve this.