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SpiCycles - Cycling on the rise: Public Bicycles and Other European Experiences |
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Introduction: When the SpiCycles project was launched in 2006, cycling was not the “hot”
mode of transport that it has become today. As project partners, we wanted
to gather experience related to specific areas of cycling policy. We were keen
to explore how key elements such as communication and awareness raising,
and the building of local partnerships, might increase the modal share of cycling.
We had big expectations at the beginning of the project regarding cycling
planning, but could not have predicted the explosion in the popularity
of public bicycle systems that has taken place during Spicycles.
In the course of the project, cycling became increasingly relevant to city policy
makers and transport planners, as well as to citizens. This interest was heightened
by the looming economic crisis: petrol prices rose dramatically, and economic
recession became a reality. Public discussion of issues such as those
raised in Al Gore’s documentary “An Inconvenient Truth” began to change
people’s way of thinking, and from being regarded as “old-fashioned”, cycling
was increasingly perceived as a relevant and contemporary mode of transport.
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Last Updated ( Wednesday, 08 July 2009 )
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