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Bicycle Retailers Fact Sheet |
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 For Bicycle Retailers we have developed a fact sheet to assist them to get cycling into the media. Think about the number of motoring stories you see every day: there are countless news stories about petrol, road taxes and road repairs. How many do you see about cycling?
Is it any wonder people think cycling is outdated, difficult and dangerous? We live in an age when people are exercising less and using cars more. This means it's no longer enough to have an appealing shop with good products and excellent service.
Retailers have to actively encourage people back onto their bikes. One way of doing this is by getting more positive messages about cycling in the media.
You can easily piggyback onto other events or you can create your own news stories by running free bicycle maintenance courses or information nights on any subject, from racing to touring to cycling for women or cycling with kids.
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Last Updated ( Tuesday, 04 August 2009 )
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